Un-Lucky Me: Lucky Me’s false advertising

I’ve been reading a lot of food blogs and most of them veer on eating healthy, and checking the label of what you eat. I’ve never paid much attention to what’s on the label as long as it tastes good.

In the Philippines, we are so fond of instant noodles. In supermarkets, almost every basket or cart falling in line would have packs of these instant goodness.

Now our family loves Lucky Me products, I even bought their latest Mac and Cheese packs, which tastes like cheese whiz, but I hate products when they make false claims!

It says NO MSG ADDED...think again

Lucky Me claims that this product has no MSG added…but they DO have MSG and it is discreetly cloaked as HYDROLYZED VEGETABLE PROTEIN

can you spot the hydrolyzed vegetable protein?

According to Wikipedia:

Hydrolyzed vegetable protein, or HVP, is produced by boiling cereals or legumes, such as soy, corn, or wheat, in hydrochloric acid and then neutralizing the solution with sodium hydroxide. The acid hydrolyzes, or breaks down, the protein in vegetables into their component amino acids. The resulting brown powder contains, among other amino acids, glutamic acid, which consumers are more familiar with in the form of its sodium salt, monosodium glutamate, or MSG. It is used as a flavor enhancer in many processed foods.

For some people who have adverse reactions with MSG, this could be deadly. But for us who do not know that HVP is also MSG…well, now you know.

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